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B&Q build a life campaign: BUILD A LIFE VIDEO Introduction Within this document I am going to be going over the B&Q build a life campaign which started on the 10th September 2020 and took a dramatic impact on the company. B&Q is a large British store company which provides home renovation and DIY products. Aims and objectives The B&Q build a life campaign was created by uncommon creative studio in 2019. The aim of the campaign was to celebrate the belief that anyone can change their home to make life better and change the perceptions of the B&Q brand. Target audience The campaign was targeted towards adults that want to decorate their homes, this was because the general image of B&Q is just catering to builders so B&Q wanted to be inclusive for everyone. This benefited B&Q because they developed a wide range of customers, increasing their overall business growth and profit. Psychometric profiles are when information is gathered abou...