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Fonts   A font is a style of text that is used to create emotion towards the text being displayed, for example a more simple and classy font may be used for a more serious context or branding whereas a fun and interesting font may be used to be more visually appealing or be used for a light topic or branding. The font that I wanted for my brand needed to connote a tropical and fun theme so I have decided to use the font called "retro groovy" which is supposed to display an 80s theme font which is closely related to a hipster or summer style. I was looking to target the font towards a younger demographic as the font is not a serious font and is presented as a fun and happy font. colour scheme A colour scheme is a set of colours that are made up for a product or brand to create significance and display the emotion of the product or brand, for example darker colours may display a more serious and adult catered brand such as Powerade whereas brighter colours may cater towards a m...

Cross media advertising campaigns Coca-Cola's "share a coke" campaign The share a coke campaign was made in 2011 to increase consumer engagement for the coke company. They did this be integrating common names or phrases on their coke cans such as "share a coke with Abby" or "Share a coke with dad". This was to create a personal connection between the consumer and the product and this campaign was successful, generating a total of 1.5 billion personalized bottles all over the world.  The campaign leveraged through numerous social media platforms such as Facebook, twitter and Instagram to encourage consumers to share posts of themselves with a personalized bottle of their own name under the hashtag #ShareACoke, this became a popular hashtag thread and ended up growing the trend even further.  Coca-Cola increased the attention of the campaign by making a dedicated website for consumers to create their own personalized coke cans instead of finding the name...