unit 20

How I met the client brief The Coca Cola LTD company has asked my independent production company to create an advertising campaign for a healthy fizzy drink. I have created an apple flavoured fizzy drink called "Aloha". The healthy factor of the fizzy drink which was required by Coca Cola LTD is that it contains no added sugars, artificial colours or preservatives as this makes it a healthier alternative to other fizzy drink brands which usually have a high sugar content to make them sweet, preservatives to boost their shelf life while also making the drink unhealthier and artificial colours which make the drink look more visually appealing but use unhealthy chemicals to make the drink appear the unnatural colour. Coca Cola LTD has asked for an advertisement in the format of a billboard, web banner and magazine advert.  I have provided for all three of these forms of advertising, making them all in a similar theme to further increase the recognisability and memorability of th...

The Aloha print and web adverts. Introduction Within this document I am going to be going over the processes in which I took to create both my print and web advertisements, I will also be displaying different examples of how these advertisements would look while being used on a billboard, website banner etc.  Creation process of print advert (Magazine/Newspaper format): For my background I started off with a slightly dark mustard yellow which was under the hex code #fcc654. I continued to use this background colour for my web advertisement and print advertisement in the magazine format. I then added an image of cartoon flames along the bottom of the poster as this is a reoccurring theme on the can of my product and the web advertisement. I then added my company logo which I had previously created by drawing out an apple with the curvature pen tool and adding an umbrella and sun behind it. The Aloha text was a font that I had found on DaFont.com called "retro groovy". I then a...

Codes and conventions The codes and conventions are the usual practices and techniques which are followed to create an effective advertisement. I have successfully implemented these principles into my print and web advertisements by following certain steps. I have created the slogan "sip into paradise with every gulp" to promote the idea that with my drink product the taste will put the consumer in a state of relaxation and delight, this is to make the product seem appealing or refreshing to any potential viewers as my goal is to keep the idea of my product in the minds of anyone who sees the advertisements because this can increase the amount of product consumers. On the front of my print advertisement I have included that my product is sugar free with no added colours or preservatives. This is a unique selling point for my product as typical carbonated drinks contain high amounts of sugar and artificial colours. This may make the product stand out and seem more appealing t...